Now this I like.


This would have made art history much more interesting, don´t you agree?! Created by DDB Brazil for the Museu de Arte de São Paulo (MASP) Art School, this awesome campaign took artists as Dali, Van Gogh, Picasso and dissected them to show their inside illustrated in the same style as their famous artworks. A brilliant idea and execution! Unfortunately, this is just a sneak peek, but definitely we´ll keep you guys posted when they come up with more…

Advertising Agency: DDB, Brazil
Creative Directors: Sergio ValenteMarco VersolatoWilson MateosLuciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão6B Estúdio
Photographer: Ricardo Barcellos
Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto.

I don’t do drugs. I am drugs. Salvador Dali

What would life be if we had no courage to attempt anything? Vincent…

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Skechers Pays Up for Making You Look Like A Goofball

I’d been telling people all along that these things didn’t work.

Skechers has been ordered to pay up $50M in damages to consumers who fell for the shoemaker’s claims that their Shape-Ups shoes would improve circulation, tone leg muscles, and promote weight loss.

About the only thing consumers were lighter from was the $50-$100 they were duped out of for buying the shoes that were nothing more than a gimmick and make them look like complete and utter dorks.

I mean seriously, would you wear these regardless of the health benefits?


At any rate, this story makes me extremely happy because it serves them right. As someone who used to be a fatty, I know that outside of proper nutrition and exercise, there’s nothing on this planet that will do what these shoes claimed to do. There are no shortcuts to a healthy body if you are overweight or obese. The best way to get in shape is to get busy, eat right, exercise, never look back and for the love of all things holy, avoid garbage like Shape-Ups shoes.

It’s like energy drinks. There’s no athlete in their right mind that would chug one of these before something as simple as a 5k or complex as a triathlon because they are pure crap. The only people you see buying them are guys I describe in this post and their girlfriends. Real energy should be sustained and provided by eating the right foods.

Showing up to a running event in Shape-Ups or any Skechers product is like wanting to drive in a NASCAR race with a Disneyland Autopia license: you’d probably get laughed into obscurity. While they may be comfortable, they aren’t much good for their claims which is why they must pay up. It’s just a shame that people bought into it.

In other words, Skechers should leave the real running and walking shoes to the pros.

When I first started my weight loss program, all I did was buy a pair of $30 New Balance shoes at Marshalls. Nothing more, nothing less. As those wore down I bought another pair of running shoes and so on. I don’t think I’ve spent anywhere near what Skechers cost and I’ve had Puma, Nike, Asics, Avia, New Balance and a few more.

And look! Through kicking my ass, exercising and eating right, I went from this…


…to this…


without wearing such goofy shoes! Isn’t it amazing what a little hard work will do?

Hey, if you have a pair of Shape-Ups and are happy with them then who am I to argue? But there’s a good chance that you bought them under the premise that they would do exactly as they claimed because, let’s face it, there’s no reason to wear such ugly-ass Herman Munster shoes.

So Skechers, you’d better get that checkbook out because it’s time you felt a little light in the wallet—and rightfully so.

Seeing Double

I was going to save this post for my Wordless Wednesday but there’s just too much going on here between these images that explanations are required.

There have been a few times in my life when I’ve seen a photo or photo opportunity that reminded me of something I’d already seen. That’s what this post is about.

Take, for example, the first photo.


What you have there on the left is me back in my Fatty Fatty Fat-Fat days in 2005 when Anthony (on my shoulders) was still very little. I didn’t think much of it until I saw the photo on the right which is of me on my dad’s shoulders but just a little bit older than Anthony was in the photo on the left. This remains one of my favorites since Dad, for you new readers, died in 1976 when I was 7 and he was 42. I’m now 43 and it’s really strange to think of it. And this Friday, May 18, is the 36th anniversary of his passing. It still hurts and I will write about it as I always do.

Then there’s this which I wrote about in 2007:


Now slightly bigger, Anthony had fallen asleep after trip around the block to rock him to sleep. Based on his resting position, the first thing I thought of was Jacques-Louis David’s The Death of Marat and snapped the image you see on the right.

And of course, there’s this:


Anthony has a trumpet. He’s not very good at it but once he played our neighbor’s and was able to get a clean, crisp sound out of it, we decided to get him one at a local pawn shop. All I wanted was a goofy picture of him messing around with it and that’s exactly what I got. It wasn’t until I Googled Louis Armstrong that I found the image on the left which bears an amazing resemblance to the one I shot.

Life imitating art, whether on purpose or complete accident, is always fun to experience.