Blogging 365, Day 62: I Got Praise!


Don’t let this dog-and-pony show of a blog mislead you – I actually do have what it takes to create effective social media buzz that will drive customers to your door.

At least that’s what the people at Pizza Today have said. Here’s why.

Every now and then, I will write Facebook posts for my friend’s pizzeria advertising their current or upcoming specials and for the most part, they are written and forgotten. That’s not to say that they are worth forgetting, no. I collaborate with him, come up with a few ideas, then send him the draft to see if he likes it.

Then the agonizing begins over what sounds best and why, talk pricing if applicable, delivery or take-out, etc. There’s much more to it than what’s going on here at this blog, something I make no money from and pay into by means of annual domain mapping fees and name registration.

But I create the Facebook posts free of charge because I simply like to do them and love getting down and dirty with the details of what can’t be said and why. The blog? Oh, anything goes here as you can probably tell.

And apparently, it’s that kind of attention to detail that caught the eye of the people over at Pizza Today.

On Friday, I got a text from my buddy to let me know what he saw in the latest issue:

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It’s a little hard to see so here’s a clip from their website:

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We created this post to promote their 12/12/12 special, something that they also did on 10/10/10 but with results that were…well, they were beyond what we both expected. Let’s just say ovens are limited to their capacity and when you advertise a $10 pizza with no limits on quantity or size restrictions, things will get ugly.

But this was a good thing and something we both thought about for the 12/12/12 promotion (there was no 11/11/11 special). We got together and brainstormed to come up with an idea that would prove both beneficial to he as the owner and the customers as well.

The Facebook post you see about was the result and from what I know, it was not a bad day for his business.

It may be long gone and down at the bottom of their Facebook page now but according to Pizza Today, this post hit the marketing nail on the head in terms of everything – and I’m glad to have been a part of it.

First Impressions


Just a little something I saw yesterday on Facebook that was worth a chuckle.

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Earthquake Virgins


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Hey, in case you hadn’t heard, there was a reasonably sized earthquake yesterday centered somewhere in Virginia. And how did I find out about it?

Twitter, of course.

During my regular perusing of Twitter via my TweetCaster app, I came across several tweets from a friend of mine who lives on DC and my first impression was, “Really? An earthquake? Out there? Huh.”

My second thought was to find out if all of my peeps on the east coast were doing fine and the confirmed via Twitter that everything was hunky-dory. One said the following:

@aeromat Safe and sound in Southern Jersey. If we’re going to get CA #earthquakes I demand getting SoCal weather, too. And palm trees.

Fortunately, they were all okay with nothing major to report.

Now I know those of you on the east coast are catching Hell from us over here in California because, well, that’s the fun of living out here: the element of surprise by the sudden shifting of tectonic plates. Earthquakes can and do happen at any time and we are always at the ready in case one happens to hit.

With all that said, I don’t think it’s fair to go on criticizing them for their reactions which, from what I’d read on Facebook and Twitter, were definitely not recommended during an earthquake. Those ranged from running outside, calling 911 (since there’s absolutely nothing they can do about it), or just general panicking.

It’s just not fair because, to be quite honest, us Californians wouldn’t know what to do during a tornado should a bigger one hit over here. I say “bigger” because we did have a small one run through the neighborhood years ago.

And just in case you’re wondering, here’s a brief breakdown of what goes through the mind of a native Californian during an earthquake.

The Shaking Begins. You’re not really sure if it’s an earthquake. It could be the chair you’re sitting on, a passing truck, whatever. Maybe you farted. Maybe the cat’s running through the house with a brick in his mouth. Whatever the case, you never at first think it’s an earthquake.

The Shaking Gets Stronger. Yeah, it’s an earthquake alright. At this point you start to determine the magnitude, what kind it was (and there are differences, believe me), where it was centered, and how long it will last. And in this day and age, you grab your nearest mobile device and start posting on social networks or, in my case, even blog about it.

The Shaking Gets Even Stronger. A few seconds into it, you begin to realize that it’s stronger than you had originally thought and you should probably get off the sofa and stand in the doorway but the sofa is so comfortable and the nearest doorway is maybe 10 feet away. Too much effort. You resume current activities – on the sofa.

You’re Over It. As the shaking begins to subside, you begin to rate the earthquake on your own personal scale of “Meh” to “Yeah, that was a good one, alright.” Then it’s time to tour your estate and check for any damage, like you know, how much water the birdbath lost.

And that’s pretty much how we handle them.

So to all of you out there on the east coast who managed to get your proverbial earthquake you-know-whats, you-know-whatted yesterday, I’ll go easy on you and just ask a few questions.

How was it? What did you think? What was going through your mind when all that weird shaking started? Did you panic like a sissy girl?

Feel free to leave your comments. I won’t pick on you too much 🙂

The Mobile Page


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See that new Mobile page tab at the top? I’ve added that as a kind of Welcome page for whomever happens to scan the QR code you see on this post.

What I did was make said QR code my profile picture on Facebook, Twitter, etc. so whenever I post a comment somewhere and someone clicks on my name and sees my (sometimes private) profile, they will see a larger version as my picture. And if they are curious and geeky enough, they will scan it with their smartphone (as you most likely will) and get a short bio and links to the Mobile pages on both of my blogs.

It’s kind of a way to track how much traffic I get from those who have seen it and gone through the trouble of clicking and entering the password which is included in the bio.

Curious? Give it a shot and leave a comment on the Mobile page. Note that, despite your trouble, there will be no prizes for posting your comment.

At least not yet…

Facebook Ad Placement


Saw this on Facebook today and sometimes, you just don’t have the words.

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