Don’t let this dog-and-pony show of a blog mislead you – I actually do have what it takes to create effective social media buzz that will drive customers to your door.
At least that’s what the people at Pizza Today have said. Here’s why.
Every now and then, I will write Facebook posts for my friend’s pizzeria advertising their current or upcoming specials and for the most part, they are written and forgotten. That’s not to say that they are worth forgetting, no. I collaborate with him, come up with a few ideas, then send him the draft to see if he likes it.
Then the agonizing begins over what sounds best and why, talk pricing if applicable, delivery or take-out, etc. There’s much more to it than what’s going on here at this blog, something I make no money from and pay into by means of annual domain mapping fees and name registration.
But I create the Facebook posts free of charge because I simply like to do them and love getting down and dirty with the details of what can’t be said and why. The blog? Oh, anything goes here as you can probably tell.
And apparently, it’s that kind of attention to detail that caught the eye of the people over at Pizza Today.
On Friday, I got a text from my buddy to let me know what he saw in the latest issue:
It’s a little hard to see so here’s a clip from their website:
We created this post to promote their 12/12/12 special, something that they also did on 10/10/10 but with results that were…well, they were beyond what we both expected. Let’s just say ovens are limited to their capacity and when you advertise a $10 pizza with no limits on quantity or size restrictions, things will get ugly.
But this was a good thing and something we both thought about for the 12/12/12 promotion (there was no 11/11/11 special). We got together and brainstormed to come up with an idea that would prove both beneficial to he as the owner and the customers as well.
The Facebook post you see about was the result and from what I know, it was not a bad day for his business.
It may be long gone and down at the bottom of their Facebook page now but according to Pizza Today, this post hit the marketing nail on the head in terms of everything – and I’m glad to have been a part of it.