SPIED: 2010 Kia Soul

Living in southern California–the Car Capitol if the World it seems–often makes us privvy to seeing new cars that are yet available for public purchase. Even if they are for sale, we still see some pretty cool things.

This is more of the former than the latter. While riding my bike to the store for the Sunday paper I had to stop and look at a car I hadn’t seen just yet. As such, I had to do a little online research to get some info on this vehicle since it was clear it was a Kia but it was missing any badging beyond that. It took a few seconds of Googling but I found the answer.

Behold, the 2010 Kia Soul:

The style of the car is not unlike the new Scion xB and looking at the Web site, it’s apparent that Kia is trying to muscle in on the small-car customization segment with trim levels varying from base to fancy.

But with xBs seemingly multiplying at an exponential rate, Kia definitely has their work cut out for them and only time will tell if the Soul will be much of a competitor against Toyota’s proven and successful sprite of a vehicle.

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