Adios, Amigo


There are very few things on television, let alone television advertising, that I can honestly say I enjoy.

Sitcoms? Not so much. Dramas? Bo-ring!

Reality shows? Don’t get me started.

I’m just not into watching television. In fact when faced with the task of simply changing the channel, I get lost because I don’t even know where the Guide button is on the remote. Seriously – I have to inspect it for at least 15 seconds before I find it, and I kind of like it that way.

However, there’s a certain character who was a perennial favorite of mine and today I found out he’s been given a send-off only he would be worthy of receiving.

He’s the fictional spokesperson for Dos Equis beer or, as we all came to know him, The Most Interesting Man in the World.

This advertising campaign was just brilliant. Commercials were simple montages of his believable adventures with voiceovers that described his traits or persona, which only led to his mystique:

  • His blood smells like cologne
  • Sharks have a week dedicated to him
  • If opportunity knocks and he’s not at home, opportunity waits
  • He gives his GPS directions*
  • Mosquitoes refuse to bite him purely out of respect

And today, he embarked on his final journey: to Mars, never to return.

“His only regret…is not knowing what regret feels like.”

Ugh. This was the perfect way to end this campaign and I’m not afraid to admit that watching it sort of made me a little weepy inside. Hearing him utter his catchphrase one last time as he was being propelled deep into space really effed with my head, man.

But my attachment might go a bit deeper than most.

When this campaign first started some nine years ago, my family all went nuts. We had reason to.

“My God, that’s Uncle Lupe,” I recall many of my cousins saying. They weren’t far from wrong.

Uncle Lou, rest his soul, was our version of The Most Interesting Man in the World because of his lifelong habit of being adventurous and unpredictable:

  • He’d randomly show up at your door because he was in there area, even though he lived on the other half of the state
  • He wrote a book while sailing to the Galapagos Islands during hurricane season

There’s much more to the man than just those anecdotes, both of which were absolutely true. My family will attest to the fact that he lived a life that was pretty much parallel to that of TMIMITW and, to top it off, he sort of resembled him.

Now, sadly, the real adventurer and his doppelganger are no longer one with this earth.

Dos Equis, your campaign succeeded in doing what not many could: they made me care, and I don’t even drink beer** regularly. I couldn’t even care about Clara Peller, Homer and J.R., or the J&R Whiskey Liquor Lads the way I did about your character. And seriously, they were the only commercials that would make me go silent just so I could watch his latest adventures and catch up on the newest witticisms about him.

And honestly, I completely forgot what he was advertising at times.

So in closing, I raise a glass to The Most Interesting Man in the World and wish him much luck on his journey to Mars which, given his history, I’m sure he will turn into an inhabitable place.

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¡Adios, amigo!

—–

*This was my own contribution
**When there’s beer at the office for Social Hour, I’ll have one

Blogging 365, Day 62: I Got Praise!


Don’t let this dog-and-pony show of a blog mislead you – I actually do have what it takes to create effective social media buzz that will drive customers to your door.

At least that’s what the people at Pizza Today have said. Here’s why.

Every now and then, I will write Facebook posts for my friend’s pizzeria advertising their current or upcoming specials and for the most part, they are written and forgotten. That’s not to say that they are worth forgetting, no. I collaborate with him, come up with a few ideas, then send him the draft to see if he likes it.

Then the agonizing begins over what sounds best and why, talk pricing if applicable, delivery or take-out, etc. There’s much more to it than what’s going on here at this blog, something I make no money from and pay into by means of annual domain mapping fees and name registration.

But I create the Facebook posts free of charge because I simply like to do them and love getting down and dirty with the details of what can’t be said and why. The blog? Oh, anything goes here as you can probably tell.

And apparently, it’s that kind of attention to detail that caught the eye of the people over at Pizza Today.

On Friday, I got a text from my buddy to let me know what he saw in the latest issue:

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It’s a little hard to see so here’s a clip from their website:

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We created this post to promote their 12/12/12 special, something that they also did on 10/10/10 but with results that were…well, they were beyond what we both expected. Let’s just say ovens are limited to their capacity and when you advertise a $10 pizza with no limits on quantity or size restrictions, things will get ugly.

But this was a good thing and something we both thought about for the 12/12/12 promotion (there was no 11/11/11 special). We got together and brainstormed to come up with an idea that would prove both beneficial to he as the owner and the customers as well.

The Facebook post you see about was the result and from what I know, it was not a bad day for his business.

It may be long gone and down at the bottom of their Facebook page now but according to Pizza Today, this post hit the marketing nail on the head in terms of everything – and I’m glad to have been a part of it.

The Mobile Page


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See that new Mobile page tab at the top? I’ve added that as a kind of Welcome page for whomever happens to scan the QR code you see on this post.

What I did was make said QR code my profile picture on Facebook, Twitter, etc. so whenever I post a comment somewhere and someone clicks on my name and sees my (sometimes private) profile, they will see a larger version as my picture. And if they are curious and geeky enough, they will scan it with their smartphone (as you most likely will) and get a short bio and links to the Mobile pages on both of my blogs.

It’s kind of a way to track how much traffic I get from those who have seen it and gone through the trouble of clicking and entering the password which is included in the bio.

Curious? Give it a shot and leave a comment on the Mobile page. Note that, despite your trouble, there will be no prizes for posting your comment.

At least not yet…

Facebook Ad Placement


Saw this on Facebook today and sometimes, you just don’t have the words.

palin

It’s MY World…


…and you’re just a squirrel trying to get a nut!

Vodpod videos no longer available.

more about “It’s MY World…“, posted with vodpod

Okay, so it’s just a promotional tool for Disney’s “What Will You Celebrate?” theme in 2009. But you gotta admit that it’s pretty cool, no?

Here’s the original link since clicking on the video at the end doesn’t quite work. Make your own and impress the world!


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